Peacock is to become the exclusive home of daytime drama Days Of Our Lives, with the show moving across to the streamer once six decades on NBC.
The show has been airy on NBC since 1965, creating it one of the longest-running scripted TV series in the world. It can move to Peacock on 12 Sept.
Marie Anne Charlotte Corday Productions and Sony photos tv, the serial follows the lives of residents of the fictional U.S.A. town of Salem.
This programming shift advantages each Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,
With an oversized proportion of the Days Of Our Lives audience already observing. This move allows the U.S.A. to make the show a loyal fanbase on streaming.
Although at the same time, it strengthens the network. Daytime giving with associate pressing, live programming chance for partners and shoppers.