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Peacock is to become the exclusive home of daytime drama Days Of Our Lives, with the show moving across to the streamer once six decades on NBC.

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The show has been airy on NBC since 1965, creating it one of the longest-running scripted TV series in the world. It can move to Peacock on 12 Sept.

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Marie Anne Charlotte Corday Productions and Sony photos tv, the serial follows the lives of residents of the fictional U.S.A. town of Salem.

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This programming shift advantages each Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers, 

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With an oversized proportion of the Days Of Our Lives audience already observing. This move allows the U.S.A. to make the show a loyal fanbase on streaming.

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Although at the same time, it strengthens the network. Daytime giving with associate pressing, live programming chance for partners and shoppers.

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