Peacock is to become the exclusive home of daytime drama Days Of Our Lives, with the show moving across to the streamer once six decades on NBC.
The show has been airy on NBC since 1965, creating it one of the longest-running scripted TV series in the world. It can move to Peacock on 12 Sept.
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Why Days of our Lives moved to Peacock?
“This programming shift advantages each Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers, commented Mark Lazarus, chairman of NBCUniversal tv and alive.
With an oversized proportion of the Days Of Our Lives audience already observing. This move allows the U.S.A. to make the show a loyal fanbase on streaming.
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Although at the same time, it strengthens the network. Daytime giving with associate pressing, live programming chance for partners and shoppers.
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